Digital Marketing Expert (PPC campaigns)

What is the essence of the role?
As a Digital Marketing Expert (PPC campaigns), you will be analyzing and interpreting data to constantly improve advertising campaigns, related to international educational events. You will be digging deep for specific regional insights and creating efficient digital media campaigns that meet budget and target goals.
What will your job look like?
- Designing digital media campaigns to reach specific target audiences in the most effective possible way per country/ region/ culture
- Reviewing and analyzing historical data and website traffic to assess the impact and suitability of different media types, in order to plan the execution of current campaigns
- Running several campaigns in different geographical and cultural regions simultaneously, while monitoring results and issuing reports on an ongoing basis
- Troubleshooting and optimizing in a timely manner to ensure budgets are well-spent and targets are successfully reached
- Working across functions and with different stakeholders within the company
- Analyzing post-campaign results and recommending refinements for the future campaigns
What do you need to be successful?
- Minimum 2 years of proven track record in digital marketing, incl. Facebook (CPC, Leads, Conversions, Instagram) and Google Ads (Search, Display, Mobile etc.)
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- University degree in Marketing, Business administration, Economics, Statistics or related
- Experience with international markets and/or specific regions
- A curious mind, great analytical skills, and data-driven thinking
- Ability to work across teams and with a variety of stakeholders, as well as multitasking with attention to detail
- Impeccable English
If you think you are eligible, please, apply with you CV (in English) now!