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Selena ES is a trade company established in Bulgaria in 1995. Thus, for more than fifteen years the company has successfully distributed professional products, devices and accessories for hairdressers on the Bulgarian market. It is official representative for Bulgaria of  European and American brands: OPI, JOICO, FARMAVITA, JUNGLE FEVER, GAMMAPIU, Babyliss pro etc.. In the course of these fifteen years, the company has established its ten offices in the biggest cities of Bulgaria what in fact allows it to cover the market of the whole geographical area of the country. The internal statistics indicates that every five years the company expanded its commercial network by approximately 25 % . This objective continues to be a priority of the company which is committed to perform still better in this respect. Even in periods of crisis, the company is guided by the idea of its own development  maintaining yearly the tradition to make investments in personnel training. Every year nearly 5 % of the profit is set apart for training of employees.Nowadays, the company is commercially viable just because of its planning so far ahead. Human resources make the equity of Selena ES Company. There are 40 appropriately motivated professionals working for the company, of whom 25 are trade representatives on the territory of the country. Thanks to the adequate and well developed logistics, the offered goods reach all customers of the company, who number more than three thousand and five hundred persons. Our well trained tradesmen are capable of increasing annually the number of company customers.Seminar and event policy is a leading element of the company strategy. Seminars are held regularly, as upon their completion benefits for the distribution network are always reported. Presentation at fairs is one of the priorities of Selena which includes participation in traditional professional exhibitions in Bulgaria and abroad. The company employs established national stylists, while the technical team  prepares every single performance in a very professional manner. The idea is every performance to be different from the preceding one, with a lot of dialogue and competition between  coiffeurs.