Direct Marketing Specialist
Decathlon е създаден през 1976 г., следвайки една идея – да посрещне нуждите на спортуващите, като им предложи едно място, където да открият разнообразие от артикули за различни спортове.Мисията, която следваме и до днес, е да направим удоволствието и ползите от спорта достъпни за най-много хора по устойчив за природата начин. С над 20 собствени марки за спортни продукти ние работим със затворен цикъл на производство – от идеята за един продукт през производството до предлагането му към крайните потребители.
DECATHLON is the biggest sporting goods retailer in the world with more than 1 700 stores in 60 countries. All 100 000 of us working in DECATHLON live and breathe with our common purpose: “To sustainably make the pleasure and benefits of sport accessible to the many”.
In Bulgaria we operate 10 brick & mortar stores across the country and a rapidly growing online store, offering a full range of more than 20 000 products.
We are looking for a Direct Marketing Specialist to join our team and take on the development and implementation of our email marketing and push notifications activities.
Do you have what it takes to become a Decathlete?
YOU ARE THE CAPTAIN OF:
• Email marketing strategy development – you stay on top of email marketing best practices, you have a long-term vision and know how to put planning into action
• Day to day email marketing operations – you work directly in the CRM platform, managing the process end-to-end, collaborating with internal stakeholders from marketing, commercial and e-commerce teams
• Email marketing automation – you create, set up and monitor successful email journeys, based on customer behavior triggers
• Data-driven segmentation – you implement customer knowledge into email segmentation and content personalization with the objective to maximize retention, engagement and revenue
• Other direct marketing activities – you are in charge of strategy, planning and campaign execution in other targetable communication channels, including, but not limited to, push notifications, both web and mobile
• Copywriting – you use the power of language to create catchy, relevant and engaging content, true to the brand’s tone of voice, tailored to respective digital channel specifics
• Reporting & continuous improvement – you monitor, measure, report & optimize the performance of direct marketing channels in close cooperation with our data analytics team
WHAT YOU BRING TO THE TEAM:
• Passion for sports – sport is at the heart of everything we do, we practice sports together and we love it!
• 2+ years of experience in a similar role – knowledge of email marketing best practices, including mobile-first optimization, hypersegmentation, A/B testing, related metrics and KPIs
• Talented verbal communicator with strong copywriting skills
• Experience with SalesForce CRM Platform will be an advantage
• Experience with HTML will be an advantage
• Proactive and well-structured person, who knows how to make things happen and is not afraid to take decisions and responsibility
• Fast learner ready to adapt to the dynamic digital environment and carry out continuous improvement activities
• Excellent literacy in Bulgarian and English is a must
WHAT WE OFFER:
• Competitive salary corresponding to your skills and experience
• Monthly bonus added to your salary and profit-sharing
• Vibrant and supportive working environment, where we are allowed to grow through experimentation, learning and making mistakes
• Opportunities for zigzag career path in a global company, leader in sports goods retail industry
• Free access to internal and external learning resources
• 25 days annual paid vacation
• Additional health insurance
• Multisport card
• Food vouchers
• Discount at DECATHLON
• Opportunity to become a company shareholder
Please apply with your CV and cover letter. The format of your application is free.
In Bulgaria we operate 10 brick & mortar stores across the country and a rapidly growing online store, offering a full range of more than 20 000 products.
We are looking for a Direct Marketing Specialist to join our team and take on the development and implementation of our email marketing and push notifications activities.
Do you have what it takes to become a Decathlete?
YOU ARE THE CAPTAIN OF:
• Email marketing strategy development – you stay on top of email marketing best practices, you have a long-term vision and know how to put planning into action
• Day to day email marketing operations – you work directly in the CRM platform, managing the process end-to-end, collaborating with internal stakeholders from marketing, commercial and e-commerce teams
• Email marketing automation – you create, set up and monitor successful email journeys, based on customer behavior triggers
• Data-driven segmentation – you implement customer knowledge into email segmentation and content personalization with the objective to maximize retention, engagement and revenue
• Other direct marketing activities – you are in charge of strategy, planning and campaign execution in other targetable communication channels, including, but not limited to, push notifications, both web and mobile
• Copywriting – you use the power of language to create catchy, relevant and engaging content, true to the brand’s tone of voice, tailored to respective digital channel specifics
• Reporting & continuous improvement – you monitor, measure, report & optimize the performance of direct marketing channels in close cooperation with our data analytics team
WHAT YOU BRING TO THE TEAM:
• Passion for sports – sport is at the heart of everything we do, we practice sports together and we love it!
• 2+ years of experience in a similar role – knowledge of email marketing best practices, including mobile-first optimization, hypersegmentation, A/B testing, related metrics and KPIs
• Talented verbal communicator with strong copywriting skills
• Experience with SalesForce CRM Platform will be an advantage
• Experience with HTML will be an advantage
• Proactive and well-structured person, who knows how to make things happen and is not afraid to take decisions and responsibility
• Fast learner ready to adapt to the dynamic digital environment and carry out continuous improvement activities
• Excellent literacy in Bulgarian and English is a must
WHAT WE OFFER:
• Competitive salary corresponding to your skills and experience
• Monthly bonus added to your salary and profit-sharing
• Vibrant and supportive working environment, where we are allowed to grow through experimentation, learning and making mistakes
• Opportunities for zigzag career path in a global company, leader in sports goods retail industry
• Free access to internal and external learning resources
• 25 days annual paid vacation
• Additional health insurance
• Multisport card
• Food vouchers
• Discount at DECATHLON
• Opportunity to become a company shareholder
Please apply with your CV and cover letter. The format of your application is free.
За обявата
June 10th, 2022
София
Административни, Офис и Бизнес дейности
За обявата
June 10th, 2022
София
Административни, Офис и Бизнес дейности